26-06-2018
If we start from the top, it makes perfect sense for women to be on the board of any company, regardless of its activities. The Board, as a driver of strategy and oversight, needs diversity of backgrounds, experiences and personalities. Some research also indicated a significant impact on the company’s performance by having a gender diverse board that represents the customer base. So the most obvious reason is that women are direct clients or part of the market of these companies – whether it’s fashion, financial services, tourism and so on. The less obvious is that even when it comes to goods and services that are perceived to have a ‘male-dominated’ client base, such as cars, men’s fashion or real estate, women tend to strongly influence the buying decisions. It makes perfect sense, therefore, to have a proper female presence on corporate boards.