28-06-2018
Marketers are under increasing pressure to understand the brave new world of CSV (creating shared value) and brand citizenship, if they are to embed social value within their businesses and meet the needs of a more socially-aware public.When you say corporate social responsibility (CSR), what comes to mind? The option to donate to a local charity at your local supermarket checkout? Or is it the other end of the spectrum, a global corporate initiative that supports a charity you’ve never heard of?
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